and how they used some very selective editing to reshape the message from john barrow. >> i'm john barrow. >> breaks news now, there's been a shooting at a school. >> long before i was born. >> 20 children. >> children. >> children targeted. >> my grandfather used this little smith & wesson here. >> beautiful little kids between the ages and five and ten years old. >> for as long as i can remember, my father always had this rifle real handy. >> someone is shooting in the building. >> he came in we're told with at least three weapons. >> multiple weapons, and begin a massacre. >> and that's why i'm proud to be endorsed by the n.r.a. >> our founding fathers understood that the guys with the guns makes the rules. >> i approve these messages because these are my guns now and ain't nobody going to take them away. >> megyn: wow. joining me now to discuss it, mark hanna, former aide to john kerry and president barack obama's campaigns and tony, from talk radio news service, tony? >> wow, i actually also make tv ads for a living, megyn and obviously, sometimes you do take creative license, but in